65+

years in operation

100+

million in product purchases

200+

locations in North America

500+

international brands
WHO WE ARE

OUR STORY AND CORPORATE PROFILE

Founded in 1950, Sports Excellence Corporation (SE) is now one of the largest buying groups with over 150 family-owned independent retailers and associate members across Canada and the United States. SE provides its membership with the essential services, business acumen and marketing tools to succeed in the extremely competitive sporting goods retail landscape.

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SE’s specialization in hockey, winter sports, cycling, team sports, clothing, footwear, apparel and more can be experienced in over 200 locations across North America, under the Sports Excellence banner. By grouping the buying power of our membership, we reach a critical mass resulting in significant economies of scale benefiting each and every member.

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OUR TEAM OF EXPERTS

Each of our highly skilled category managers are hard at work for you. Working closely with purchasing committees comprised of select members, our category managers develop dynamic and hard-hitting purchasing programs with the leading brands, available exclusively to our membership.

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Marsblade Rollerblade
A baseball player wearing a Nexus baseball glove
A hockey player wearing CCM hockey skates, CCM hockey skates and wearing a Sports Excellence Hockey jersey
A hiker wearing the Columbia Hikebound rain jacket

Preferred Discounts

•Preferred discounts and payment terms within the industry
• The possibility of rebates on volume discounts
• Centralized management of the co-op claims from participating suppliers

Exclusive Products

• Access to exclusive high-value product lines customers demand
• Developed in collaboration with leading brands like Bauer and CCM
• Differentiate yourself from the competition while generating high profit margins

Purchasing Power

• Be a part of our network of over 150 family-owned independent buyers
• Harness the strength of strategic partnerships with industry leaders
• Maximize your profit potential and stay ahead in the market

KEY SUPPLY PARTNERS