Founded in 1950, Sports Excellence Corporation has grown into a network of over 150 family-owned, independent retailers and associate members across Canada and the United States. Our mission is simple: to provide the tools, support, and resources needed for each of our members to thrive in an ever-changing and competitive sporting goods landscape.
At Sports Excellence, every interaction is a chance to help our members grow their business, build stronger connections with their local communities, and offer the best gear and service to their customers.
Our expertise spans hockey, winter sports, cycling, team sports, clothing, footwear, and more—available nearly 200 locations across North America under the Sports Excellence banner. By uniting our members' buying power, we create economies of scale that drive value for each independent retailer, empowering them to deliver personalized, top-tier experiences to athletes and families in their local markets.
At Sports Excellence, we’re Here to Grow Your Game, and that means growing businesses, communities, and the love of sport everywhere we go.
Our dedicated category managers work tirelessly to ensure our members have access to the best products and programs in the industry. Collaborating with purchasing committees made up of select members, they develop exclusive buying programs with leading brands—tailored to meet the unique needs of our membership. By forging strong relationships with top suppliers, our team delivers strategic insights and competitive advantages, allowing our members to stay ahead in the marketplace. They’re not just sourcing products; they’re empowering businesses to succeed through informed purchasing decisions and innovative solutions.
• Tailored content creation, post scheduling, and audience engagement across platforms like Instagram, Facebook, and X. Align your store’s messaging with the broader Sports Excellence network while promoting in-store offerings and never missing a product launch.
• We develop and maintain custom websites that reflect your brand and are optimized for mobile, fast loading, and SEO. Our integration with your POS and inventory ensures your online store is connected and up-to-date.
• Design and execute email campaigns to keep your customers informed about promotions, product launches, and store updates. From list segmentation to engaging content, we make sure your email marketing efforts drive traffic and conversions.
• Reach new customers and drive sales through targeted paid advertising campaigns. We create custom campaigns based on your budget and goals, helping you grow your customer base and maximize your ad spend.
• We upload product catalogs from all your suppliers, ensuring that your website stays up-to-date and optimized for search engines. With a fully optimized site, your store will rank higher in search results, attracting more organic traffic.
KEY SUPPLY PARTNERS
