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Your family is unique, and so are we.

Founded in 1950, Sports Excellence represents #200Strong independent retailers offering local service for real communities across Canada and the United States. When you shop local with us, you’re investing in friends and neighbours who are building the future of your hometown.

Every interaction is our chance to pair the right athletic gear and apparel with your fitness goals. But more than that, it’s an opportunity for us to connect, get to know you better, and provide a personalized experience you simply won’t find anywhere else.

In store or online, we’re bringing the advice, selection and customized service your family needs to get out there and play.

From CCM, Bauer, Warrior Hockey and True to Rawlings, Mizuno, Slugger, Easton and Wilson: our massive hockey inventory and unparalleled variety of baseball and softball equipment has you covered. If you’re thinking lacrosse, soccer or cycling: we bring the best of the best brands, from Warrior to Mizuno and everyone in between. Explore our activewear and exclusive styles, or find your footing with cleats and footwear for any activity with Adidas, Under Armour, Columbia, Sorel, Puma, Asics, or Reebok. We curate leading brands with your needs in mind. And we pair that huge selection with the little things that make the biggest difference: exceptional advice and genuine service

Families matter. Communities matter. And now more than ever, fun matters. Shop online for at-home delivery. Come by for next-level advice. Support local entrepreneurs who are proudly cultivating shop local experiences that fuel families, support community groups, and enable all of us to prioritize the power of fun.

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Years in Operation
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International brands
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Million in Purchases
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Locations in North America

Sports Excellence is a group of 200 sporting good stores across North America, all owned & operated by local entrepreneurs.
We continuously strive to improve our business, and be an even better community partner.


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