Headquartered in Warren, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturer of innovative, high performance, cutting-edge equipment, footwear and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004.
The story is very simple. Hockey is about speed but more importantly, quickness. In today’s game, at any level, you need to do everything quickly. Warrior pioneered the Quick Release stick. We interviewed players from all levels (kids to pros) and the feature they all wanted was “Quicker Release”. They told us, if they had a Quicker Release, they would score more goals – we just made it easier and Lightning Quick.